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Skills Course – Introduction To Marketing

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Skills Course – Introduction To Marketing

This is an introduction course to marketing after which you should be able to begin intelligently promoting your business or the company you work for. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.

The lectures cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many sub-fields in marketing.

Marketing is quite complex these days. So the course goes over the many sub-fields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

What kinds of businesses can be promoted using this introduction to marketing course?

With the marketing strategies in this course, you can promote any business type. Whether you’re starting your own business or are getting into marketing as a career, this course is perfect for you.

Let’s get started

I want you to succeed in promoting your business. So sign up for the course, and begin learning how to promote your business, and grow it.

What Will I Learn?
  • Understand the basics of marketing
  • Plan marketing campaigns with more structure
  • Sell more products and make more money via your marketing efforts
  • Create a marketing plan
  • Create basics of a solid marketing strategy
  • Better predict whether a marketing strategy will work or not
  • Avoid pitfalls and common errors
  • Get a solid marketing foundation on which you can build, and eventually grow your business

COURSE CURRICULUM

Course Introduction
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    Start

    Course Introduction (0:58)

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    Start

    Exercise and Checklist (4:24)

Introduction to Marketing
  •  
    Start

    Economic Roots of Marketing (3:10)

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    Start

    Marketing from a Business Owner’s Perspective (2:58)

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    Start

    Difference Between Marketing and Advertising (2:29)

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    Start

    Unique Value Propositions (5:00)

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    Start

    UVP Examples (4:27)

Identifying Your Customers
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    Start

    Introduction (1:08)

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    Start

    Identifying Your Target Market (4:37)

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    Start

    Exercise – Find and Talk to Your Customers (3:10)

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    Start

    Creating an Ideal Customer Avatar (2:49)

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    Start

    Calculating Your Target Market Size (11:09)

Basic Marketing Principles
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    Start

    Social Media Marketing (3:08)

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    Start

    Content Marketing (7:37)

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    Start

    Content Marketing Examples (4:49)

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    Affiliate Marketing (4:51)

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    Sales Funnels (5:30)

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    Start

    Paid Marketing (6:21)

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    Start

    The Net Promoter Score (2:38)

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    Start

    The Biggest Secret of Marketing Success (6:15)

Marketing Plans
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    Start

    Creating a Marketing Strategy (7:56)

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    Start

    Two Ways to Create a Marketing Plan (8:26)

Your Online Presence
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    Start

    Leveraging Large Platforms (2:38)

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    Start

    Creating Your Own Online Presence (3:53)

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    Start

    Online Presence Examples (3:15)

Additional Strategies
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    Start

    Product Quality is a Great Selling Tool (3:49)

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    Start

    Driving Traffic from Your Email Signature (2:12)

Building a Team
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    Start

    Building a Sales Team (5:59)

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    Start

    Pitfalls of Outsourcing Your Marketing (3:11)

Basic Search Engine Optimization
  •  
    Start

    Introduction to SEO (11:13)

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    Start

    History of SEO (8:50)

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    Start

    SEO for New Websites (1:58)

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    Start

    Meta Title and Meta Keyword (2:31)

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    Intro to Keyword Research (5:10)

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    Start

    Common SEO Mistakes (4:39)

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    Start

    Top SEO Ranking Factors (10:59)

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    Start

    Finding Good Links for SEO (6:41)

Using Google Analytics
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    Start

    Intro to Google Analytics (3:11)

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    Start

    Setting Up Google Analytics (2:30)

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    Start

    Real Life Example (3:44)

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    Start

    A/B Testing Explained (4:50)

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    Start

    A/B Testing Example (5:37)

Offline Marketing
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    Start

    Offline Marketing (4:53)

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    Start

    Business Networking (6:43)

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    Start

    Brick and Mortar Stores (3:14)

Lessons from the Masters
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    Start

    Steve Blank and the Customer Development Methodology (4:49)

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    Start

    Eric Ries – 3 Engines of Growth (10:28)

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    Start

    Seth Godin and the Purple Cow (4:57)

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