Shani Raja – From Structure to Style: Master Your Copywriting

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Shani Raja – From Structure to Style: Master Your Copywriting

• 30 Video lessons in HD
• 1h 47m of class content

LESSONS

CHAPTER 1: COPYWRITING FUNDAMENTALS
1. Class Introduction – Overview Of The Course Content
2. The Five Aspirations Of A Superior Copywriter
3. The Importance Of Defining Your Intention & Audience
4. The “Secret Sauce” Of Good Copywriting
5. Quiz – Chapter 1

CHAPTER 2: SIMPLICITY
6. Introduction – The Power Of Simplicity
7. Tight Writing – How To Make Your Writing Snappy
8. Tell It Straight – How To Write Plainly & Straightforwardly
9. Don’t Overcomplicate – How To Avoid Unnecessary Complexity
10. Quiz – Chapter 2

CHAPTER 3: CLARITY
11. Introduction – The Power Of Clarity
12. Nailing Down Your Ideas – How To Fix Fuzzy Ideas In Your Copy
13. Place Words With Care – How To Avoid Misplacing Words
14. Be Specific – How To Avoid Ambiguity, Jargon & Abstract Writing
15. Quiz – Chapter 3

CHAPTER 4: ELEGANCE
16. Introduction – The Power Of Elegance
17. Present Elegantly – How To Make Your Writing Look Good
18. Narrative Flow – How To Structure Your Copy Beautifully
19. Musical Writing – How To Give Your Writing Rhythm
20. Quiz – Chapter 4

CHAPTER 5: EVOCATIVENESS
21. Introduction – The Power Of Evocativeness
22. Add Variety – How To Reduce Monotony In Your Writing
23. Be Bold – How To Steer Clear Of Weak Words
24. Create Pictures – How To Make Your Writing Jump Out
25. Quiz – Chapter 5

CHAPTER 6: EDITING WITH STYLE
26. Introduction – Get Ready To Edit
27. The Quick-Smart Editing System
28. Quiz – Chapter 6

CHAPTER 7: THE ROAD AHEAD: WHAT’S NEXT?
29. How To Nurture Your New Skills

FINAL QUIZ
30. Final Quiz

CLASS DESCRIPTION

Write Electrifying, Well-Structured, And Professional Copy On Demand

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Make a better impression on clients, win more contracts, and deliver a superior product.
• Improve your blog and business writing skills.
• Spruce up your landing pages and profiles to attract more business.
• Master the basic mindset that an expert copywriter needs to have.
• How to skillfully edit any piece of nonfiction writing using the Quick-Smart system.
• Define your writing intentions and target your specific audience.
• Write with rhythm and clarity without resorting to ambiguity and jargon.
• Add variety and reduce monotony in your writing.

ABOUT SHANI’S CLASS:

In this class, ex-Wall Street Journal editor Shani Raja reveals how such wordsmiths do the magic of producing captivating copy for millions of global readers. No more will your writing be rambling, confusing, clunky or boring. These strategies will empower you to write blog posts, web and content marketing copy and articles with impeccable style and grace. The class is ideal for those who know basic grammar and yearn to take their writing to the next level.

WHAT YOU WILL LEARN:

• The 4 ingredients of exceptional writing – simplicity, clarity, elegance, and evocativeness
• How to make your writing simple, snappy, and straightforward
• How to write with care and avoid misplacing words
• How to structure your writing so that it presents well
• How to nurture and maintain the skills you gain through the class
• How to be bold, make your writing stand out, and steer clear of weak words

WHO THIS CLASS IS FOR:

• Copywriters, journalists, and writers looking for a practical and theory-based class
• Bloggers who want to elevate their content
• Content Marketers wanting to write powerful copy
• Entrepreneurs and freelancers wanting to learn how to construct compelling copy
• Business owners wanting to connect authentically with audiences
• Anyone wanting to start a professional career in copywriting
• Digital nomads wanting to learn a skill that they can do from anywhere
• All levels of experience

ABOUT YOUR INSTRUCTOR:

Shani Raja is a former Wall Street Journal editor and in-house writing trainer who now teaches the world’s best newspaper editors’ secrets to 500k+ students around the globe. Shani has written for The Economist, Time, the FT, Dow Jones and Bloomberg News.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.