Mojca Zove – The Science Of Facebook Ads – Professional

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Mojca Zove – The Science Of Facebook Ads – Professional

ENROLLMENT IS NOW CLOSED!
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INTRODUCING: THE SCIENCE OF FACEBOOK ADS
LEARN HOW TO CONSISTENTLY GENERATE LEADS AND SALES WITH FACEBOOK ADS
The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.

And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

Define your target audience and the exact strategy for reaching them
Determine tangible and reachable goals with The Backwards Method
Distribute your Advertising Budget across campaigns and audiences
Design an ad that attracts attention and communicates your brand
Optimize your campaigns using a result-based approach
But there’s more.

THE SCIENCE OF FACEBOOK ADS: COURSE CURRICULUM
The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:

1
FOUNDATION

Setting Up Your Business Manager
Introduction To The Facebook Pixel
Facebook Page Basics
Facebook’s Advertising Policies
2
FACEBOOK ADS FRAMEWORK

Facebook Ads Hierarchy
Orientation Practice
Level 1: Campaign
Level 2: Ad Set
Level 3: Ad
3
DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

It’s All About The Funnel
Defining Your Goals: The Reverse Method
The GAAA Principle
Calculating Ideal Costs
Technical Implementations
4
TARGETING

Introduction to Targeting
Option 1: Custom Audiences Option 2: Lookalike Audiences Option 3: Saved Audiences Defining Your Target Audience
5
FINALIZING YOUR FUNNEL

Detailing Your Funnel
Budget Planning
6
GETTING CREATIVE

The Secret To A Successful Copy
Facebook Ad Design Principles
Design Tools
Designing The Ad Video Ads
7
LAUNCHING YOUR CAMPAIGN

Level 1: Campaign
Level 2: Ad Set
Level 3: Ad
Celebration!
8
POST LAUNCH

Appealing to Facebook
Observing the results – Setting Expectations
9
DOCUMENTING YOUR WORK

The Importance Of Documenting
Tool Recommendations & Documentation Structure
10
ANALYTICS – METRIC-BASED OPTIMIZATION

Observing The Right Metrics
Personalizing Your Presets
Optimizing Your Ads With Facebook Breakdowns
Advanced Optimization with Delivery Insights
11
REPORTING

Creative Reporting
Using Campaign Tags And Filters
12
TROUBLESHOOT

Finding The Leaking Bucket
Reach Problems
SOS: Performance Dropping
13
ANALYTICS – METRIC-BASED OPTIMIZATION

Launching A/B Tests
Scaling Your Facebook Ads Efforts
Expanding Your Funnel
14
DON’T STOP

COMING SOON: Bonus Modules!
ENROLLMENT IS CLOSED
THE SCIENCE OF FACEBOOK ADS – MASTER: $897
Complete access to The Science of Facebook Ads course
Downloadable Worksheets & Templates
Library of Expert Facebook Ads
1-on-1 personalized workshop with Mojca (45 mins)
Bonus Lessons & interviews with Subject Matter Experts (Brennan Dunn on personalization, Kurt Elster on Facebook Ads for e-commerce, Tom Davenport on Facebook Ads for music artists …)
THE SCIENCE OF FACEBOOK ADS – PROFESSIONAL: $497
Complete access to The Science of Facebook Ads course
Downloadable Worksheets & Templates
Library of Expert Facebook Ads

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