Matthew Jervis – Logo Design for Your Small Business

Description

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Matthew Jervis – Logo Design for Your Small Business

• 16 Video lessons in HD
• 2h 30m of class content
• Exclusive bonus content

LESSONS

1. Course Introduction
2. What Is A Logo And What Makes It Successful
3. What Kind Of Logos Are There?
4. Logo Creation Considerations
5. Creating Your Logo: Ideation & Research
6. Creating Your Logo: Brainstorming, Sketching, & Typography
7. Color & Logo Refinement
8. Logo Review And Finalization
9. Introduction To Photography Logo Case Study
10. Research
11. Directions And Brainstorming
12. Getting Feedback
13. Logo Refinement
14. Deliverables/Formats
15. Logo Production
16. Wrap

CLASS DESCRIPTION

Concept, Create And Produce A Logo For Your Business.

Logos are a vital asset for any business. A good logo acts as a public touchpoint for everything that a brand represents: it establishes consistency of look and feel, adds a level of professionalism, and conveys the core ethic of the business. But you don’t need to be a professional designer to create a logo for your business or side-hustle.

Join Matthew for this class, and you’ll learn:

• What makes a great logo, how to differentiate between types of logos, and how to get started on doing your own logo research
• How to create preliminary sketches of your logo, import it to the computer, and add color
• How to prepare logo files for many different use cases, from printed business cards to social media icons.

This class is designed to be accessible and actionable, and devoted to the basics of design thinking. Matthew will break logo design down into a step-by-step process and help you choose the tools you need.

The DIY series is for creatives who want to create designs for themselves. The classes are geared toward beginners who aren’t necessarily ‘designers’, but need materials to represent themselves (or their small business). Classes labeled DIY are project-specific, under three hours in length, and priced affordably. Learn to design what you need quickly and easily.

Software Used: Adobe Illustrator CC 2015.3

MATTHEW JERVIS

Matthew Jervis is an innovation consultant and program instructor based in the San Francisco Bay Area. After years spent as a branding designer and art director, Matthew began leveraging his professional experience and training into working in education as a lesson designer and instructor for kids; kindergarten through graduate school.

Now, after years of creating and leading educational design-­‐thinking workshops for kids, Matthew has begun designing unique programs for big kids and corporate clients. Professional programs are designed to encourage team collaboration, effective creative engagement, asset recognition, and teach creative survival skills.

Matthew continues his work with kids of all ages, addressing ways in which public school enrichment programs can provide meaningful student experiences and career connectivity through the creative process.

By utilizing our instinctual creativity and curiosity, Matthew has developed several programs and workshops that focus on problem solving and design thinking. His work has been widely adopted in San Francisco Bay Area Public Schools and speaks to regularly to students and museum groups.

Matthew has appeared numerous times at Maker Faire and has served as a teaching consultant to summer camps, The Boys and Girls Club, the Alameda Dept. of Education, and private and public teaching programs. Additionally Matthew currently teaches courses on creative strategies and thinking at San Francisco’s Academy of Art University. Matthew’s book, “How To Entertain, Distract, and Unplug Your Kids” hits the shelves in Summer 2015.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.