Jeff Goodby & Rich Silverstein – Teaches Advertising and Creativity – MasterClass

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Jeff Goodby & Rich Silverstein – Teaches Advertising and Creativity – MasterClass

Jeff Goodby & Rich Silverstein
Teach Advertising and Creativity

Advertising icons Jeff Goodby and Rich Silverstein teach you how to break rules, change minds, and create the best work of your life.

About this Class

As the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising. Now they’re sharing how they make the beautiful and edgy work that’s seen by millions. Learn how to come up with great ideas, tell funny and compelling stories, and dazzle at your next pitch or presentation.

Instructor(s): Jeff Goodby & Rich Silverstein

Class Length: 18 video lessons (2 hours 25 minutes)

Category: Arts & Entertainment, Business

Browse Lesson Plan

Class Trailer

1. Meet Your Instructors: Jeff Goodby & Rich Silverstein

2. Who We Are & How We Got Here

3. Make Something Out of Nothing

4. got milk?

5. How to Make Advertising That Lives in Culture: Three Ways to Engage

6. Working With Brands

7. Goodby’s Rules for Creative Vandalism

8. How to Tell a Story in 30 Seconds

9. On Craft: Writing, Design, and Giving Direction

10. Is It Funny Enough?

11. It’s Great, but They’ll Never Buy It: Selling a Crazy Idea

12. Anatomy of a Campaign

13. The Super Bowl

14. Advertising Is Everything… and Everything Is Advertising

15. Bringing Humanity to the Corporate World

16. Giving Back

17. New Business: The Machine at Maximum Speed

18. How to Start an Agency, Specifically This One

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Refund is acceptable:

• Firstly, item is not as explained
• Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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