Donald Miller – How to Grow a Business
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Donald Miller – How to Grow a Business
How to Grow a Business
Taught by Donald Miller
Introduction : The Operating System Your Business Has Been Missing
Growing a business shouldn’t be a mystery. Sadly though, running a business remains a guessing game to lots of business owners. In this course, you’ll learn how each of the six key areas of your business work together to drive profit and revenue.
Introduction Resources
01 The Operating System Your Business Has Been Missing
02 Your Business Runs Like an Airplane
Assessment: Introduction
Cockpit
- 01 The Cockpit: Leadership
- 02 Clarify Your Personal Mission
- 03 Clarify Your Business Mission
- 04 Create a Digital Dashboard
- 05 Become a Great Communicator
- 06 Understand How to Manage Talent
- 07 Install a Process for Talent Development
- 08 Install a Management and Execution Framework
- Assessment: Cockpit
Right Engine
- 01 The Right Engine: Marketing
- 02 Clarify Your Message
- 03 Create a Sales Funnel
- Assessment: Right Engine
Left Engine
- 01 The Left Engine: Sales
- 02 Develop Your Sales Team and Process
- 03 Streamline the Sales Administration Process
- Assessment: Left Engine
Wings
- 01 The Wings: Products
- 02 Assess the Profitability of Your Products
- 03 Assess the Possibility of New Product Development
- 04 Install a Process for New Product Development
- 05 Install a Customer Service Process that Delivers an Effortless Experience and Reduces Refunds
- 06 Improve Your Customer Journey
- Assessment: Wings
Body
- 01 The Body: Overhead
- 02 Trim Overhead Wherever You Can
- 03 How to Grow Your Company Without Increasing Overhead
- Assessment: Body
Fuel Tanks
- 01 The Fuel Tanks: Cash Flow
- 02 Install a Revenue Director
- 03 Know the Real Story the Numbers Are Telling
- 04 Manage Your Checking Accounts and Protect Your Cash
- 05 Create a Compensation Package for Each Team Member
- Assessment: Fuel Tanks
Outro
- 01 Final Thoughts
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