Brigitte Lyons – Simple PR for Creatives

Description

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Brigitte Lyons – Simple PR for Creatives

• 18 Video lessons in HD
• 4h 46m of class content
• Exclusive bonus content

LESSONS

1. What Will We Cover In This Course?
2. Know Your Why
3. What’s The Best Media To Get Results?
4. Define Your Key Message
5. Develop Your Media List
6. How To Discover Media Outlets That Fit
7. Q&A With Journalist Kathryn Janicek
8. How The Media Is A Product
9. Where Does Your Message Fit?
10. Design Your First Campaign
11. Q&A With Artist Megan Auman
12. Find The Right Contacts
13. Transform Your Message Into Headlines
14. Trending Topics With Tara Gentile
15. What To Gather Before You Pitch
16. The One Pitch Template To Rule Them All
17. Pitch Ettiquette
18. Leverage Your PR Coverage

CLASS DESCRIPTION

Do-It-Yourself Public Relations.

When it comes to your business, pretty much all press is good press. Mentions of you and your work in blogs, podcasts, magazines, on TV, and elsewhere raise your profile and puts your business in front of a whole new audience – for free. But hiring a public relations agency can break the bank, especially for creative freelancers and entrepreneurs just starting out. In Simple PR for Creatives, Brigitte Lyons will show you how to harness this powerful tool yourself.

Brigitte has lived and breathed PR for more than a decade, and she specializes in working with creative professionals. In Simple PR for Creatives she’ll teach you the PR basics and offer a step-by-step approach to generating buzz on a budget. You’ll learn how to get real press attention using tools tailored to the needs of freelancers and small business owners. Brigitte will show you how to:

• Put together a media contact list
• Get journalists to write about your business
• Earn important endorsements
• Create an effective editorial calendar

You’ll learn insider tricks for fitting your product or service into the editorial mission of your target publications and increase the likelihood of your pitch getting picked up. You’ll also learn the most effective ways to pitch and the perfect times to do it.

PR isn’t reserved for other, more successful people. It’s a great option for enterprises of all stripes and sizes, and it’s easier than you think – learn the ropes in Simple PR for Creatives with Brigitte Lyons.

BRIGITTE LYONS

Brigitte Lyons is the founder of B, a boutique PR agency that specializes in storytelling for the social era. She works with trendsetting brands and forward-thinking businesses to craft storylines that hook the media and captivate customers.An advocate for emerging talent, Brigitte has a track record of teaching makers, designers, and creative entrepreneurs how to take media outreach into their own hands. She’s proud that her students have gone on to get covered by media as diverse as Design*Sponge, Refinery29, MindBodyGreen, The Huffington Post, Elle Decor, and CNN.com.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.