Phill Agnew – Science of Marketing

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Phill Agnew – Science of Marketing

Science of Marketing
Learn the science behind marketing that works 📈

Whether you’re new to marketing or an experienced veteran, this course will help you create marketing that works.

From the creator of Nudge

Nudge, the consumer psychology podcast, helps thousands of marketers understand the science behind marketing. This course is brought to you by the show’s host and creator, Phill Agnew.

5+ hours of content

With 4 modules, 14 chapters and 53 bite-size lessons the Science of Marketing course contains everything you need to level up your marketing.

Why choose this course?
Too many marketing decisions are based on gut instinct. Very few of us marketers have the science to justify our approach. This course is designed to change that.

Over four modules, you’ll learn how to apply evidence-based science from the world of consumer psychology to your marketing. Going through each stage of the marketing funnel you’ll learn proven tactics to improve your work.

Inspired by marketing pioneers

The Science of Marketing course is vetted, tested and approved by senior-level marketers from across the globe.

We partnered with behavior science experts and marketing experts on the Nudge podcast to put together this course.

With insights drawn from conversations with Richard Shotton, Nir Eyal, Phil Barden, Nathalie Nahai, Steve Martin and Rand Fishkin you’ll learn proven principles from the world’s best.

8 reasons to sign up

🧠 Each module provides actionable tactics you can apply immediately.

🤓 Based on peer-reviewed studies and cited sources, this course takes the fluff out of marketing providing you with strategies that work.

📝 Coursework questions and follow-up discussions with the course host to help you apply what you’ve learnt.

📹 5+ hours of bite-sized video content that’s inspiring yet easy to watch.

📙 Full access to 14 cheat sheets containing powerful marketing tactics that are proven to work.

🧠 Plus, full access to the catalogue with +100 marketing tips and tactics.

The Course Format

The online, on-demand course is designed to help you learn how to improve your marketing at every stage of the marketing funnel. During the course you will:

1.  Watch 5/10 minute lessons covering core principles of behavioral science
2.  Read descriptive examples to understand core principles
3.  Learn how to apply each principle with clear case studies
4.  Work through section questions and come up with ideas for your business
5.  Download cheat sheets to share with teammates

For most, the course takes a solid eight hours to complete and students in general take a week or two to finish.

Course Curriculum | 5+ hours of content, a lifetime of insight

Preview lessons 1.1 and 1.2 now 💯

Overview
What to expect in the course(2:33)

Awareness
Overview | Awareness(0:45)
1.1: System One and Two | How you make decisions(6:24)
1.2: System One and Two | Consumers are irrational(8:37)
2.1: Distinctiveness | Why standing out works(9:06
2.2: Distinctiveness | Building a memorable brand(9:01)
2.3: Distinctiveness | The cocktail party effect(5:09)
3.1: Mere Exposure | We love familiarity(6:17)
3.2: Mere Exposure | The cost of short-termism(7:08)
4.1: Influencers | What makes someone convincing?(9:39)
4.2: Influencers | Why influencer marketing works(6:21)
How to apply | Awareness

Consideration
Overview | Consideration(0:57)
5.1: Social Proof | More than just logos(5:38)
5.2: Social Proof | How to apply(7:24)
5.3: Social Proof | Negative social proof(4:42)
6.1: Primacy Effect | Why first impressions matter(5:47)
6.2: Primacy Effect | Primacy in marketing(6:28)
7.1: Framing | There’s no neutral(7:51)
7.2: Framing | Understanding product perception(5:00)
8.1: Scarcity | The secret behind tasty cookies(6:40)
8.2: Scarcity | Smart ways to apply(8:40)
8.3: Scarcity | Choice paralysis(7:33)
How to apply | Consideration

Acquisition
Overview | Acquisition(1:00)
9.1: Anchoring | Every consumer needs an anchor(5:54)
9.2: Anchoring | Shift consumer perception(11:31)
10.1: Consistency | Small commitments lead to big actions(12:06)
11.1: Pricing | Five pricing principles(14:23)
11.2: Pricing | Pushing pain into the future(5:17)
11.3: Pricing | The decoy effect(5:17)
How to apply | Acquisition

Retention
Overview | Retention(0:54)
12.1: IKEA Effect | We love what we build(10:22)
12.2: IKEA Effect | Building addictive products(6:16)
13.1: Reciprocity | Returning a favor(9:01)
13.2: Reciprocity | Give before you take(7:49)
14.1: Loss Aversion | Losses loom larger than gains(6:19)
14.2: Loss Aversion | Highlighting loss in marketing(7:49)
How to apply | Retention

What’s Next?
A few things before you go
The Product Marketing Alliance
Reading list

How the Science of Marketing course will help you…

🧠 Concretely understand how consumers make decisions by learning the fundamentals of behavior science.

📈 Create marketing campaigns that deliver reliable results. Start to test strategies that work and grow your business.

✅ Level-up your team and share the insights you’ve learnt.

👩🏽‍💼 Stand out in the job market – becoming Science of Marketing certified will help you get ahead of your peers when competing for jobs.

💯 Stop basing decisions on gut instinct and guesswork. Use behavior science to guide your decisions and generate real ROI.

🏔 Advance up the career ladder with your newfound knowledge, skills, and ability to build marketing campaigns that deliver results.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.