Daniel Pereira – Pricing Strategies & Tactics – The Business Model Analyst

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Daniel Pereira – Pricing Strategies & Tactics – The Business Model Analyst

• 36 Pricing Strategies and Examples
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SUPER GUIDE: Pricing Strategies & Tactics
Take the confusion out of pricing
How do you determine your pricing structure? It’s one of the toughest questions business owners face.

You have to stay competitive, but if your prices are too low, you’ll work long hours in an unprofitable business, only to see it fail.

Written for small business owners, marketers and entrepreneurs, Pricing Strategies & Tactics teaches you how to choose the most profitable pricing structure for your business.

You’ll learn how to increase your profits, grow the business, and build customer loyalty through long-term pricing strategies designed for success.

It doesn’t matter whether you run an e-commerce store or a brick & mortar service: Pricing Strategies & Tactics has unique lessons for companies in all markets and industries.

For one-person businesses, these pricing structures can save you from years of razor-thin profit margins.

If you’re an entrepreneur with a larger team, learn these strategies without hiring an expensive consultant (or be better prepared for when you do).

Read Pricing Strategies & Tactics and you’ll do more than just set your rates…you’ll take the confusion out of pricing and orient your business for long-term financial success!

Inside this Super Guide, you’ll discover:
– The “Four Cs” of a winning pricing strategy
– Pricing models for digital products, ecommerce, events and more
– 14 questions to ask when choosing your pricing model
– How to manage self-doubt when pricing services
– 11 practical tips for improving your pricing strategy

Take a look inside!
Read an excerpt from this Pricing Strategies & Tactics Super Guide:

“Static pricing has to do with a situation where prices remain the same from day to day. While this allows for easy profit margin and revenue calculation, a business making use of a static pricing strategy loses customers due to their unwillingness to pay certain prices for a commodity.

Meanwhile, in dynamic pricing, the business adjusts its prices to fit the different price points that consumers are willing to pay. This difference in prices most times is offered to customers through discounts and geographical pricing differences. The concept of dynamic pricing is further explained below and/or is related to some of these pricing strategies: Dynamic Pricing, Time-sensitive Pricing, and Sliding Scale Pricing.”

Table of content

1. Introduction
2. What Is Pricing?
   Static Vs. Dynamic Pricing
3. What Is Cost?
4. Pricing Vs. Cost
5. What Is The Pricing Strategy?
6. Pricing Strategy Vs. Pricing Tactics
7. Pricing Strategy Vs. Pricing Policy
8. What To Consider When Setting Your Pricing Strategy?
9. Different Types Of Pricing Strategy
   Absorption Pricing
   Example Of Absorption Pricing
   Contribution Margin-Based Pricing
   Example Of Contribution Margin
   Cost-Plus Pricing
   Example Of Cost-Plus Pricing Strategy
   Creaming Or Skimming
   Example Creaming Or Skimming Strategy
   Decoy Pricing
   Example Decoy Pricing Strategy
   Differential Pricing
   Example Differential Pricing Strategy
   Double Ticketing / Dual Pricing
   Example Of Dual Pricing Strategy
   FreemiumExample Of Freemium Pricing Strategy
   High-Low/Skimming Pricing Strategy
   Example Of High-Low Pricing Strategy
   Keystone Pricing
   Example Of Keystone Pricing Strategy
   Limit Pricing
   Example Of Limit Pricing Strategy
   Loss-Leading Pricing
   Example Of Loss Leader Strategy
   Marginal-Cost Pricing
   Example Of Marginal-Cost Pricing
   Odd-Even Pricing
   Example Of Odd-Even Pricing
   Pay What You Want
   Example Of Pay What You Want Pricing
   Penetration Pricing
   Example Of Penetration Pricing
   Predatory Pricing
   Example Of Predatory Pricing
   Premium Decoy Pricing
   Example Of Premium Decoy Pricing
   Premium Pricing
   Example Of Premium Pricing
   Price Discrimination
   Example Of Price Discrimination
   Price Leadership
   Example Of Price Leadership
   Psychological Pricing
   Example Of Psychological Pricing
   Performance-Based Pricing
   Example Of Performance-Based Pricing
   Sliding Scale
   Example Of Sliding Scale
   Target Pricing Business
   Example Of Target Pricing
   Dynamic Pricing
   Types Of Dynamic Pricing
   Example Of Dynamic Pricing
   Time-Sensitive Pricing
   Example Of Time-Sensitive
   Value-Based Pricing
   Example Of Value-Based Pricing
   Variable Pricing
   Example Of Variable Pricing
   Yield Management
   Example Of Yield Management
   Economy Pricing
   Example Of Economy Pricing
   Bundle Pricing
   Types Of Bundle Pricing
   Example Of Bundle Pricing
   Competitive Pricing
   Example Of Competitive Pricing
   Promotional Pricing
   Example Of Promotional Pricing
   Geographical Pricing
   Types Of Geographical Pricing
   Example Of Geographical Pricing
   Anchor Pricing
   Example Of Anchor Pricing
10. Factors Affecting Pricing Strategies
    Internal And External Factors Affecting Pricing Strategies
    Internal Factors
    External Factors:
11. The Importance Of Nailing Your Pricing Strategy
12. Which Pricing Strategy Is Right For You?
13. Price Elasticity Of Demand
    Elasticity Vs. Inelasticity Of Demand
    Main Difference Between Elastic And Inelastic Demand
14. How To Create A Winning Pricing Strategy
    The Four Cs Of Pricing Your Product
    Customers
    Current Positioning
    Competitors
    Costs
15. How To Improve Your Pricing Capabilities
16. Setting Your Pricing Strategy: Key Questions
17. Pricing Strategy Advice
18. The Challenges Of Choosing The Right Service Pricing
19. Strategy
20. Pricing Policies For New Products
21. Pricing Models Based On Industry Or Business
    Product Pricing Model
    Digital Product Pricing Model
    Restaurant Pricing Model
    Event Pricing Model
    Services Pricing Model
    Nonprofit Pricing Model
    Education Pricing Model
    Real Estate Pricing Model
    Agency Pricing Model
    Manufacturing Pricing Model
    Ecommerce Pricing Model
22. How To Conduct A Pricing Analysis
23. Pricing Strategies
24. Conclusion

This is must-have knowledge for entrepreneurs and business model analysts, and consultants if you want to dominate business models, this super guide was made especially for you.

Product images are for illustrative purposes only

Customer Reviews

Tony
Brilliant book
Great value for money and wealth of useful information.

Astrid
Pricing strategies review
This was a great disappointment for me.The guide was just a textbook copy of many different pricing strategies and the examples were all from very large companies, not applicable to small businesses. I bought the guide expecting real tips for practical pricing strategies for a small retail business.

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