David Axelrod and Karl Rove – Teaches Campaign Strategy and Messaging – MasterClass

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David Axelrod and Karl Rove – Teaches Campaign Strategy and Messaging – MasterClass

David Axelrod and Karl Rove
Teach Campaign Strategy and Messaging

Renowned presidential campaign strategists David Axelrod and Karl Rove reveal what goes into effective political strategy and messaging.

About this Class

David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.

Instructor(s): David Axelrod and Karl Rove

Class Length: 24 video lessons (5 hours 4 minutes)

Category: Business, Community & Government

Browse Lesson Plan

Class Trailer

1. Introduction

2. Starting a Campaign

3. Assessing Your Candidate

4. Researching Your Opponent

5. Working on a Campaign

6. The Campaign Plan

7. Understanding the Electorate and Targeting Voters

8. Polling and Focus Groups

9. Budgeting and Fundraising

10. The Campaign Message

11. Campaign Messaging Case Study

12. Public Appearances

13. Getting Your Message Out

14. Harnessing Social Media

15. Direct Mail

16. Slogans and Logos

17. Supporting Your Candidate

18. Mobilizing Volunteers

19. Debates

20. Keeping the Campaign on Track

21. Identifying Influencers

22. The End of the Race

23. The Current State of Politics

24. Parting Words

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Refund is acceptable:

• Firstly, item is not as explained
• Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
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