Haylee Powers – Brand Strategy and Design for Small Businesses
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Description
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Haylee Powers – Brand Strategy and Design for Small Businesses
Brand Strategy and Design for Small Businesses
Haylee Powers
LESSONS
INTRO TO BRANDING
An Intro To Branding
Why Do We Need Branding
Neuroscience And Branding
Negative Communication
Your Brand Checklist
THE PURPOSE OF A TARGET AUDIENCE
The Purpose Of A Target Audience
Researching Your Target Audience
Creating The Target Audience Persona
Quiz: Chapters 1 & 2
WHAT IS A USP
What Is The USP
Brand Matrix Creation
Creating The USP
Successful USPs Case Studies
Testing The USP
Quiz: Chapter 3
WHAT IS A BRAND STORY
What Is A Brand Story- Why Do I Need It
Brand Story Case Studies
Creating A Brand Story
TURNING YOUR BRAND STRATEGY INTO DESIGN
Turning Brand Strategy Into Brand Design
Important Brand Elements Logo, Color, Typography
Finding The Right Pro
Next Steps
Print Collateral + Digital Collateral
Conclusion
Quiz: Chapters 4 & 5
FINAL QUIZ
Final Quiz
CLASS DESCRIPTION
Construct A Memorable Brand Experience That Customers Will Consistently Support
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Create a stand-out brand strategy and design that will make a lasting impact.
- Understand how to leverage the power that the subconscious mind plays in branding.
- How to avoid negative or unintentional branding.
- Thoroughly research and create your target audience from scratch.
- Identify, describe and test your unique selling point.
- Create an exciting brand story that immediately engages an audience.
- Turn your brand strategy into a professional, attention-grabbing brand design.
ABOUT HAYLEE’S CLASS:
A successful brand pays attention to how every part of a company works together to create a certain image. Branding is a mixture of art and science – rational yet creative and backed by science yet exploding with passion and excitement. Your brand needs to tell a story that your customer can relate to, believe in and commit to supporting time and time again.
In this fundamentals class, you will learn how to create a compelling brand that brings in a significant profit. You will get a solid introduction to key branding principles and strategies, learn how to research and define target audiences, write a moving brand story and drive the design process for your brand’s unique identity. Start this course today to ensure that your brand leaves a long-lasting impact on your target audience!
WHAT YOU WILL LEARN:
- How to evoke emotion in a customer through powerful branding
- The science that backs up the need for compelling branding and design
- How to ensure that every aspect of your brand is intentionally aligned with your vision
- The purpose and importance of having a target audience
- How to identify and create your unique brand matrix
- How to write about your brand’s story in a concise and compelling way
- How to navigate all of the essential brand elements like logo, color and typography
WHO THIS CLASS IS FOR:
- Business owners wanting to enhance their brand
- Freelancers wanting to add Brand Strategy and Design to their skillset
- Marketing and brand managers looking for a firm grasp of branding essentials
- Web programmers, designers, front end and full stack developers wanting to diversify their skills
- Anyone wanting to start a professional career in the world of branding
- Digital nomads looking for work that they can do from anywhere in the world
- All levels of experience
SOFTWARE USED:
Adobe Photoshop CC
ABOUT YOUR INSTRUCTOR:
Haylee is an Emmy award-winner specializing in brand strategy and design. She is the creative director and owner of two different brand strategy and design studios focusing on influential small businesses, hospitality brands and restaurants.
More Information: Please check more value courses here !
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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