Rita Cidre – Social Media Content Strategy
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Description
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Rita Cidre – Social Media Content Strategy
30 Video lessons in HD
1h 18m of class content
Exclusive bonus content
LESSONS (30)
COURSE INTRODUCTION
- Welcome
- ETTING OBJECTIVES
Marketing Funnel - Key Performance Indicators
- Quiz: Setting Objectives
IDENTIFYING YOUR TARGET AUDIENCE - Marketing Personas
- Customer Research
- Facebook Audience Insights
- Survey Monkey
- Empathy Mapping
- Quiz: Identifying Your Target Audience
DEFINING YOUR CONTENT STRATEGY - Content Mission Statement
- Researching Competitors
- Content Pillars
- Identifying Post Types
- Quiz: Defining Your Content Strategy
EXECUTING ON YOUR CONTENT STRATEGY - Executing On Your Content Strategy
- Planning Your Posts
- Selecting Visuals
- Writing Copy
- Quiz: Executing On Your Content Strategy
CREATING AN EFFICIENT PROCESS - Creating An Efficient Process
- Reusing Content
- Getting Help
- Quiz: Creating An Efficient Process
MEASURING AND OPTIMIZING - Measuring Performance
- Facebook And Instagram Analytics & Insights
- Multi-Channel Content Strategy
- Quiz: Measuring And Optimizing
CONCLUSION - What We Learned
FINAL QUIZ - Final Quiz
CLASS DESCRIPTION
Create And Implement A Powerful Social Media Content Strategy
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Create impactful content that engages your audience immediately
- Create an effective, organized and efficient social media content strategy
- Implement your content strategy with ease
- Conduct thorough and professional competitive research
- Run an efficient content development process
- Leverage content to connect with people and grow your bottom line
ABOUT RITA’S CLASS:
In this class, you’ll learn how to create social media content with “thumb stopping power” with the essential skills required for developing and executing on a brilliant strategy.
You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.
The class covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.
WHAT YOU WILL LEARN:
- How to create a killer content strategy for Facebook and Instagram
- How to identify your target persona
- How to develop your content mission statement and content fillers
- How to set measurable goals and objectives for your campaign
- How to do customer research and master empathy mapping
- How to plan and organize your posts, select images and write strong copy
WHO THIS CLASS IS FOR:
- Anyone wanting to start a career in content marketing and social media
- Freelancers wanting to add Social Media Content Strategy to their skillset
- Business owners wanting to improve social content
- Digital nomads looking for work that they can do from anywhere in the world
- Copywriters looking to elevate their existing skills
- Bloggers, podcasters and influencers
- All levels of experience
SOFTWARE USED:
Adobe Photoshop CC
ABOUT YOUR INSTRUCTORS:
Renowned marketer, designer and storyteller with 10+ years of experience. Rita Cidre is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.
CLASS MATERIALS
- Social Content Calendar Template.xlsx
- Competitive Research Template.xlsx
INSTRUCTOR
RITA CIDRE
Renowned marketer, designer and storyteller with 10+ years of experience.
More Information: Please check more value courses here !
Refund is acceptable:
- Firstly, item is not as explained
- Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
- Thirdly, and most importantly, support extension can not be used.
Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.
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