Strategyzer – Mastering Business Testing

Description

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Strategyzer – Mastering Business Testing

Mastering Business Testing
Single Course

• For learners interested in the business testing process
• 9 lessons on 7 key topics
• 70+ bite-sized “steps”
• 50+ videos
• 7h+ of learning content
• 20 exercises & 13 downloads
• Lifetime access to course content
• Learn at your own pace
• iPad/iPhone/Android friendly

Detailed Course Outline

Module 1
Introduction to Testing

Introduction

• 14 min
• Welcome
• Learning Objectives
• Explore & Exploit
• Types of Innovation
• Why Business Ideas Fail
• Reduce Risk & Uncertainty
• High Risk or Low Risk?

Testing Components
25 min

• The Big Picture
• Hypothesis
• Experiments
• Evidence
• Insights
• Evidence or Insights?
• Take Action

Module 2
Hypothesis

Hypotheses
22 min

• Case Study: LifeTree Bank
• Extract Hypotheses
• Prioritize Hypotheses
• Practice: Prioritize Hypotheses
• Refine Hypotheses
• Practice: Refine Hypotheses
• Debrief: Refine Hypotheses
• Case Study: Owlet
• Practice: Extract Hypotheses
• Debrief: Extract Hypotheses
• Your Turn

Module 3
Experiments

Experiments
38 min

• Test Card
• Choose Experiments
• Strength of Evidence
• Types of Experiments
• Design Good Experiments
• Choose the Right Metrics
• Set Success Criteria
• Mix of Experiments
• Practice: Desirability Experiments
• Debrief: Desirability Experiments
• Practice: Viability Experiments
• Debrief: Viability Experiments
• Your Turn

Module 4
Learning

Evidence
16 min

• Learn from Experiments
• Collect Evidence
• True- or False?
• Synthesize Evidence
• Practice: Write an Observation
• Debrief: Write an Observation
• Your Turn

Insights
5 min

• Generating Insights
• Practice: Learn from Evidence
• Debrief: Learn from Evidence
• Your Turn

Module 5
Take Action

Take Action
22 min

• Four Types of Actions
• Take Action for Evidence that Supports Hypothesis
• Take Action for Evidence that Doesn’t Support Hypothesis
• Take Action for Unclear Insights
• Take Action for New Insights
• Quiz: Confidence Level
• Quiz: Take Action
• Practice: Pivot
• Debrief: Pivot
• Your Turn

Module 6
Manage

Manage

25 min

• Measure Progress
• The Progress Board
• The Innovation Project Scorecard
• Progress in Practice
• Practice: Innovation Scorecard
• Debrief: Innovation Scorecard
• Your Turn

Module 7
Present

Present
28 min

• Presentation Components
• Presentation Best Practices
• Presentation Template
• Owlet’s Presentation
• Your Turn

Learnings You Can Apply Immediately
Why is business testing important? – Upgrade your mindset
7 out of 10 business ideas fail because we build things nobody is interested in. In the process we waste huge amounts of money and time. Upgrade your mindset from executing business plans to de-risking business ideas.

What is business testing? – Learn the testing process
Maybe you’ve heard of testing before but you don’t know where to start. In this chapter you learn the core concepts, steps and language you need to begin testing with your team.

What are the biggest risks to your idea? – Identify and prioritize hypotheses
You know your idea has potential but at the beginning it’s really just a set of guesses. Ask yourself, what needs to be true for your idea to work and capture these as testable hypotheses. By getting your hypothesis right, you will set yourself up for testing success.

Go beyond the book
We’ve found a more effective way to turn you into a master of the testing process. Whether you’ve read the book or not, you’ll get more with the course.

More Media
Our course caters to more learning styles with videos, case studies, downloadable templates, checklists, and tools.

More Convenient
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.

More Content
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

Who will benefit from the course

Entrepreneurs & Startups
Understand the future viability of your business idea, and communicate your ideas clearly through evidence to turn your side hustle into a business.

Corporate Innovators
Create evidence-based roadmaps. Bring sales, marketing and product teams together to test interest, price sensitivity and packaging of new ideas, and identify channels and messages that work.

Leadership
Give your team a shared language, help them move beyond focus groups, interviews and surveys, and make your investment decisions based on evidence.

Created by world renowned experts in testing
Only with this course can you learn the authentic methods practiced and taught by Strategyzer, straight from the source.
 
Dr. Alex Osterwalder
Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.

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