Sharon Lee Thony – Google Search Ads Fundamentals

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Sharon Lee Thony – Google Search Ads Fundamentals

Google Search Ads Fundamentals
Sharon Lee Thony

LESSONS

THE POWER OF SEARCH MARKETING

Class Introduction
How Do People Search
What Can You Learn From Search
SEO Vs. SEM
Search Vs. Social (Push Vs. Pull)
How Google Serves Ads
Quiz: The Power Of Search Marketing

CAMPAIGN SETUP BEST PRACTICES

Google Campaign Types
Objectives And Conversions
Ad Extensions
Quiz: Campaign Setup Best Practices

KEYWORD STRATEGY – AD GROUPS

Types Of Keywords
Measuring Purchase Intent Of Keywords
Brand Vs. Non-Brand Keywords
Keyword Research
Identifying Proper Match Types
Quiz: Keyword Strategy – Ad Groups

BIDDING STRATEGY

Bidding Strategy
Quiz: Bidding Strategy

SEARCH AD HALL OF FAME / AD COPY

Search Ad Hall Of Fame
Quiz: Search Ad Hall Of Fame / Ad Copy

AFTER THE CLICK: LANDING PAGES, RESULTS AND ROAS

Landing Page Best Practices
Tracking Results & Google Tag Manager
Google Analytics
Quiz: After The Click: Landing Pages, Results And ROAS

OPTIMIZATION AND REFINEMENT

Optimization And Refinement
How To Optimize For Voice Search
Quiz: Optimization And Refinement

SUMMARY

Conclusion

FINAL QUIZ

Final Quiz

CLASS DESCRIPTION

Make An Immediate Impact On Your Audience By Ranking #1 On Their Search

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Use Google Search to generate revenue for your business.
• Build successful search campaigns that result in user acquisition and lead generation.
• Conduct in-depth keyword research and implement expert keyword strategies.
• Run successful A/B testing strategies.
• Know the difference between SEO and SEM.
• Understand the fundamentals of how Google serves Ads.
• Identify and implement a range of Google Campaign types.
• Determine a bidding strategy based on your campaign objectives.
• Track your results and use Google Tag Manager to manage your sites without code.

ABOUT SHARON’S CLASS:

With over 2 billion websites in existence worldwide, being the first answer to your audiences’ questions when they search for a product or service is essential. In this in-depth Google Search Ads class for beginners, you’ll learn how to build successful search campaigns, run A/B testing, devise professional keyword strategies and unpack best practices for targeting, Ad copy and engaging landing pages.

You’ll learn how to use search marketing to drive revenue and results for your business, going into the details behind bidding strategies and campaign optimization. You’ll find out how Google determines whether or not your Ad will make an appearance in a search and what affects your final results.

By the end of this class you’ll know everything you need to get your website on the top of a search page and engage your audience right away.

WHAT YOU WILL LEARN:

• How to create a professional Google Ads Campaign
• Search Engine marketing best practices
• How to tap into your audience’s desires and needs through search behavior
• The elements of a powerful landing page that maximizes your ROI
• How Search Engine Marketing is different from other marketing channels
• How to track your conversions like a pro
• How to optimize your campaign for voice search

WHO THIS CLASS IS FOR:

• Anyone who wants to learn the basics of search marketing
• Digital marketers who want to expand into search marketing
• Anyone wanting to start a career in Google Search Ads
• SEO specialists wanting to diversify their SEM skillset
• Web programmers, designers, front end and full stack developers
• Digital nomads looking for work that they can do from anywhere in the world
• Marketing managers and reps looking to elevate their existing skills
• Beginner level

ABOUT YOUR INSTRUCTOR:

With an MBA and 15+ years of experience building global brands and creating award-winning marketing campaigns for top-tier clients, Sharon Lee Thony is an expert digital marketer in every sense of the word. She has worked with top brands such as Saatchi & Saatchi, P&G, Johnson & Johnson, Axe and Dove.

More Information: Please check more value courses here !

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.