Peep Laja – ConversionXL – Conversion Coaching Program

Description

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Peep Laja – ConversionXL – Conversion Coaching Program

Online Course with Weekly Coaching Calls, Private Forum

The course will be 100% online – a mix of videos, reading materials, live calls and forum discussions.

At the beginning of each week I send out curriculum for the week: reading materials and videos. During the week we will have forum discussions about it, and the week will end with a live webinar – summing it up, discussing key learnings, answering your questions.

The coaching program will last for 3 months. It starts on Monday, February 3rd and will end May 3rd, 2014. At the end of the program you can take a test, and if you pass it, you will be issued a certificate of completion.

WHAT’S INCLUDED IN THE COURSE
Big Picture, where to start, mindset ?
Optimization process ?
How to conduct conversion research ?
Google Analytics top reports and data interpretation ?
Qualitative research: interviews, surveys, polls ?
Heuristic analysis ?
Mouse tracking and heat maps ?
Usability and user testing ?
Managing and selling CRO projects ?
Best Practice library and checklists ?
Landing page optimization ?
Optimizing forms ?
Conversion copywriting ?
Images and video optimization ?
Personalization ?
Testing strategies ?
Numbers and statistics ?
Prioritizing tests ?
Developing test hypotheses ?
Iterative testing and learn from test results ?
Site speed optimization ?
Value propositions ?
Persuasive design ?
24/7 access to members-only forum ?
Private and group calls ?
Guest lectures by other top CRO experts ?

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