Melissa Cassera – Write Copy that Compels and Sells

Description

Melissa Cassera – Write Copy that Compels and Sells download, Melissa Cassera – Write Copy that Compels and Sells review, Melissa Cassera – Write Copy that Compels and Sells free

Melissa Cassera – Write Copy that Compels and Sells

• 10 Video lessons in HD
• 1h 27m of class content
• Exclusive bonus content

LESSONS

1. Class Introduction
2. How To Move Your Audience To Buy
3. 5 Storytelling Guidelines
4. 10 Stories That Get People To Practically Throw Cash Money At You
5. Understanding Your Client’s Motivation
6. Turning Customers Into Fascinating Protagonists
7. How To Write A Logline
8. Turning Customer “Pain Points” Into A Compelling Crisis
9. Creating An Interesting World & Exciting Story Arc
10. Not A Disappointing Series Finale

CLASS DESCRIPTION

How To Use Binge-Worthy Copy To Advance Your Business

For some business people, if they write a piece of copy that sounds decent and doesn’t have any grammatical errors, they’re happy. But lazy, serviceable writing isn’t going to help sell your product or service.

Marketing consultant and screenwriter Melissa Cassera will show you how to use storytelling techniques and professional TV writing structures to create copy that captivates your reader and compels them to buy. Before long, your clients and customers will be consuming your copy like it’s the latest episode of “Game of Thrones.”

In this class, you’ll learn how to:

• Turn your clients or customers’ pain points into compelling crises that they’re dying for you to solve.
• Determine what stories you should tell.
• Write copy that captures your personality.
• Understand your clients or customers’ motivation and what drives their decisions.
• Turn your readers into fascinating protagonists in your copy.
• Come up with loglines for your offers that immediately draw people in.
• Create a world in your copy that people want to be a part of.
• Develop an exciting story arc that guarantees people will read to the end.

MELISSA CASSERA

Melissa Cassera is an award-winning Business Strategist and Professional Screenwriter. She teaches entrepreneurs how to build an audience that is 100% obsessed with their work, while making every step feel like a total guilty pleasure. She was named one of the nation’s “Top Personal Branding Experts” by Huffington Post and her insights have been featured in Success Magazine, Entrepreneur, Fast Company, and Forbes. Her first film GIRL FOLLOWED currently airs on Lifetime and she has a TV series in development.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.