John Keatley – The Business of Commercial Photography: The Survival Guide

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John Keatley – The Business of Commercial Photography: The Survival Guide download, John Keatley – The Business of Commercial Photography: The Survival Guide review, John Keatley – The Business of Commercial Photography: The Survival Guide free

John Keatley – The Business of Commercial Photography: The Survival Guide

• 30 Video lessons in HD
• 9h 6m of class content

LESSONS

1. Class Introduction
2. Understanding The Industry
3. Finding Your Style
4. Personal Work
5. Building A Brand
6. Visual Identity
7. Marketing
8. Marketing Q&A
9. Marketing Tools
10. Social Media
11. Set Goals & Make An Action Plan
12. Marketing Plan
13. Marketing Budget
14. Before The Shoot
15. Why You Should Have A Team
16. Production Schedule
17. Day Of Planning / Scheduling
18. Protecting The Creative & Day Of Shoot
19. Wrap Up
20. Artist And Agent Relationship
21. Common Questions For Reps/Agents
22. Editing Your Work – Portfolio Reviews
23. Common Mistakes
24. Creative & Licensing Fees
25. Estimates & Invoices – Editorial
26. Estimates & Invoices – Advertising, Photo Libraries
27. Creating A Treatment
28. Billing & Payment Collection
29. Opportunities For Growth
30. Investing In Your Career & Moving Forward

CLASS DESCRIPTION

Making Your Photography Stand Out

Whether just starting out in the commercial photography industry, or ready for a new chapter in your career, John Keatley shows you how to survive in a competitive field. Known for being innovative, creative and thinking outside the box when it comes to his photography, John applies those same skills into running his business. In this in-depth course, John shares some of the key elements that allow you to be an artist and a business owner. You’ll learn:

• How to find your style and attract the clients you want
• How to create a bid
• The importance of drafting a treatment
• Estimates and billing for your work
• Planning and scheduling your production
• Tips on memorable branding
• The difference between an Art Director/Agent/Art Buyer
• Techniques for editing your portfolio

If you’re at the start of your career or ready to expand your client list, this course will be the game changer you need to create a solid foundation for a thriving business.

JOHN KEATLEY

John Keatley often self-characterizes his work as a reflection of himself, rather than the individual he is photographing. In recent years, his journey of self-discovery has brought clarity to emotions that have always been present yet were previously unknown. Anxiety. Fear. Isolation. Not Being In Control. Keatley capitalizes on the correlation between these emotions and humor. It is a fine line, sitting in the pain of the emotion and understanding that pain can also be humorous. Yet John beautifully executes this dichotomy in his work, as the viewer is invited to stay a moment longer and ponder the unexpected.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.