Jay Calderin – Fashion Marketing and Branding

Description

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Jay Calderin – Fashion Marketing and Branding

• 10 Video lessons in HD
• 2h 42m of class content

LESSONS

1. Intro To Fashion Marketing And Branding
2. Explore Your Audience
3. Display, Data And Design
4. Share Your Work
5. Find Your Following
6. Inform Your Brand
7. Build Your Business Model
8. Why Tell Your Fashion Story?
9. Establish Relationships
10. Be Ready For Change

CLASS DESCRIPTION

Design A Career Path.

Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.

You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience.

You’ll learn about:

• Finding a following and sharing your work
• Building a sustainable business model
• Establishing professional relationships

Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.

Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.

JAY CALDERIN

The Boston Globe refers to Jay Calderin as “a budding designer’s best friend.” He is the author of The Fashion Design Reference & Specification Book (formerly Form, Fit, Fashion), which the LA Times called, “a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets.” It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.

Calderin founded and has served as the Executive Director of Boston Fashion Week since 1995. In 2012 he was appointed Creative Director of the first Chengdu Fashion Week in China. His work as a fashion designer has graced the pages of Vogue and Elle magazines. He held the office of Regional Director of the Fashion Group International of Boston from 2009­2010, and has continued to serve on its board of directors.

Jay Calderin is the Director of Creative Marketing and an instructor at the School of Fashion Design, Boston. In addition to artist demonstrations and teaching studio art classes at the Museum of Fine Arts, Boston he also facilitates a program called Fashion Tales at several branches of the Boston Public Library. Jay was honored by Youth Design as Mentor of the Year 2014.

His pursuits as a professional coach and motivational speaker have afforded him opportunities to share and explore his ideas about the fashion industry at the Museum of Fine Arts, Boston, Peabody Essex Museum, Isabella Stewart Gardner Museum, and leading educational institutions that include Harvard University, Massachusetts Institute of Technology, Wellesley College, Tufts University, Lesley University, and Babson College.

Frequently Asked Questions:

1. Innovative Business Model:
   • Embrace the reality of a genuine business! Our approach involves forming a group buy, where we collectively share the costs among members. Using these funds, we purchase sought-after courses from sale pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the authors, our customers appreciate the affordability and accessibility we provide.
2. The Legal Landscape: Yes and No:
   • The legality of our operations falls into a gray area. While we lack explicit approval from the course authors for resale, there’s a technicality at play. When procuring the course, the author didn’t specify any restrictions on resale. This legal nuance presents both an opportunity for us and a boon for those seeking budget-friendly access.
3. Quality Assurance: Unveiling the Real Deal:
   • Delving into the heart of the matter – quality. Acquiring the course directly from the sale page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond personal study; we take an extra step by reselling. It’s important to note that we are not the official course providers, meaning certain premium services aren’t included in our package:
     • No coaching calls or scheduled sessions with the author.
     • No access to the author’s private Facebook group or web portal.
     • No entry to the author’s exclusive membership forum.
     • No direct email support from the author or their team.

   We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. Your understanding of our unique approach is greatly appreciated.

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, Item do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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