Digital Marketer Lab – All Access Bundle 2020

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Digital Marketer Lab – All Access Bundle 2020

Today’s Marketers Have To Be More Agile Than Ever Before.

Before reading any further, there are 2 terms you should know…

Generalists: those who can do a little bit of everything. (I.e. your typical “Jack of all trades, master of none.”)

Specialists: those who choose a single specific route and focus their work only in that area.

Now that you know them, I want you to FORGET about becoming either of them…

…because one thing is certain in marketing today:

Generalists & Specialists Are Extinct

If that seems harsh, consider where your customers or clients are coming from:

Because they can only speak to their particular skill, specialists are limited in their abilities.

And generalists, while capable of leading marketing teams through campaigns, don’t have time to keep up with new strategies and test-worthy trends emerging every day.

So what’s the happy medium?

Someone who’s able to link the core areas of digital marketing with expertise in about 1-3 of them, and can create a holistic strategy.

What exactly is a “T-Shaped” Marketer?

Every single facet of digital marketing can be used to inform the marketing strategy of another.

For example, you can use:

• Facebook Ads to build a larger email list…
• Email to encourage people to join your community, and…
• Community conversations to inform your content calendar.

In fact…

There are endless ways to connect all the skills in digital marketing:

A content marketer has perfected the art of growing an audience through organic traffic strategies.

But a T-shaped content marketer can take their content and use it to build a full-fledged marketing plan by incorporating…

• Keyword research to determine which blog post topics to rank for
• Data and optimization tactics for updating content and staying relevant, and
• Social media sharing to build authority and brand awareness

In another field, a copywriter is tasked with writing promotional copy for email, paid ads, and products.

But a T-shaped copywriter knows the exact language that reaches their intended audience by understanding…

• Email Marketing best practices
• The stages of the Customer Value Journey
• Community Management

And that’s where the picture starts to get a little bit clearer.

As a marketer, you already know what you’re especially good at or passionate about (this is the bottom of your T).

You might even have a broad idea of each digital marketing discipline (the top of your T), but not enough confidence to build a full marketing plan or offer those services to clients.

But T-shaped marketers have a competitive edge because they combine the strengths of generalists and specialists.

So that you can be a “Jack (or Jill) of all trades,” and master of whatever you choose!

And that’s why we created…

Digital Marketing Mastery

This course is hands down, the most comprehensive digital marketing training in the industry today.

We start by making sure you get crystal clear on the most important part of any digital marketing plan:

Your customers.

And to do that, we kick things off by mastering 3 foundational topics:

• The Customer Avatar Canvas – WHO your ideal customers are
• The Core Message Canvas – WHAT your business offers to your customers
• The Customer Value Journey – HOW your customers interact with your message

Then, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:

• Content Marketing
• Email Marketing
• Social Media Marketing
• Community Management
• Digital Advertising
• Data & Optimization
• Search Marketing

Furthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers.

Not just once, but as a machine that turns your prospects into leads, and leads into customers.

After earning your Digital Marketing Strategist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.

What Will I Learn?

Module 1 Overview
Core Concepts of Digital Marketing
Learn the role of digital marketing and how to leverage it in today’s business world.

Lesson 1: The Goal
Lesson 2: Traditional v. Digital
Lesson 3: Role of Digital Marketing
Lesson 4: Critical Disciplines
Lesson 5: 3 Tools for Modern Marketer
Lesson 6: B2B v B2C

Module 2 Overview
Knowing Your Customer
Build out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.

Lesson 1: Knowing Your Customer
Lesson 2: Customer Avatar Canvas
Lesson 3: Customer Before & After
Lesson 4: Building Your Before & After
Lesson 5: Before & After in Action
Lesson 6: Core Message Canvas

Module 3 Overview
Customer Value Journey
Discover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.

Lesson 1: Mapping The Customer Value Journey
Lesson 2: Awareness
Lesson 3: Engagement
Lesson 4: Subscribe
Lesson 5: Convert
Lesson 6: Excite
Lesson 7: Ascend
Lesson 8: Advocate
Lesson 9: Promote
Lesson 10: Optimizing Your Value Journey
Lesson 11: Call To Action

Module 4 Overview
Content Marketing
Learn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.

Lesson 1: Content Marketing: Introduction
Lesson 2: What is Content Marketing?
Lesson 3: You Are Here
Lesson 4: Voice
Lesson 5: Content Strategy
Lesson 6: Content Options
Lesson 7: Monetize Content
Lesson 8: Content Marketing KPIs
Lesson 9: Content Tools
Lesson 10: Call To Action
Lesson 11: Copywriting: Introduction
Lesson 12: Content Writing v. Copywriting

Module 5 Overview
Social Media
Gain a basic, clear understanding of how to use social media to build real relationships with your audience.

Lesson 1: Social Media: Introduction
Lesson 2: You Are Here
Lesson 3: Social Channels
Lesson 4: Targeting Your Audience
Lesson 5: Creating Content
Lesson 6: Social Media KPIs
Lesson 7: Goals of Social Media
Lesson 8: Brand Management
Lesson 9: Call To Action

Module 6 Overview
Digital Advertising
Dive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.

Lesson 1: Digital Advertising: Introduction
Lesson 2: You Are Here
Lesson 3: Paid Traffic: Overview
Lesson 4: Why Use Paid Traffic?
Lesson 5: Landscape Overview
Lesson 6: Planning
Lesson 7: Creative: The 3 Core Elements
Lesson 8: Budgeting
Lesson 9: The 3 Pillars of Paid Media
Lesson 10: Optimizing Your Paid Media
Lesson 11: Reporting
Lesson 12: Paid Advertising Wrap-Up
Lesson 13: Call To Action
Lesson 14: Data & Optimization/Landing Pages: Introduction
Lesson 15: Landing Pages
Lesson 16: Landing Page Copywriting
Lesson 17: Design Elements: Introduction
Lesson 18: Design Goals
Lesson 19: Ad Creatives
Lesson 20: Design Resources
Lesson 21: Call To Action

Module 7 Overview
Search Marketing
Use SEO strategies to generate better rankings on search engines, and free organic traffic to your site.

Lesson 1: Search Marketing: Introduction
Lesson 2: You Are Here
Lesson 3: What is SEO?
Lesson 4: Technical SEO
Lesson 5: On-Page SEO
Lesson 6: Off-Page SEO
Lesson 7: SEO KPIs
Lesson 8: Call To Action

Module 8 Overview
Email Marketing
Learn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.

Lesson 1: Email Marketing: Introduction
Lesson 2: You Are Here
Lesson 3: Tools & Tactics
Lesson 4: List Hygiene
Lesson 5: Actionable Metrics & KPIs
Lesson 6: High-Value Segmentation
Lesson 7: Broadcast v. Follow-up
Lesson 8: Call to Action
Lesson 9: Email Copy
Lesson 10: Elements of Email Copy
Lesson 11: Call to Action: Using Social Media to Practice Copywriting

Module 9 Overview
Community Management
Go in depth into how to build a thriving online community that positively impacts your business’ bottom line.

Lesson 1: Community Management: Introduction
Lesson 2: You Are Here
Lesson 3: Why Communities?
Lesson 4: Creating Your Community
Lesson 5: Launching Your Community
Lesson 6: Sense of Community
Lesson 7: Community Metrics
Lesson 8: Call To Action

Module 10 Overview
Data & Optimization
Discover the data and optimization tactics to find which marketing techniques work best for your business and customers.

Lesson 1: You Are Here
Lesson 2: Data Purpose
Lesson 3: Lagging vs. Leading Metrics
Lesson 4: Top of the Funnel Metrics
Lesson 5: Middle of the Funnel Metrics
Lesson 6: Bottom of the Funnel Metrics
Lesson 7: Optimizing Using Data
Lesson 8: Identification
Lesson 9: User Research
Lesson 10: Hypothesis Construction
Lesson 11: Prioritization
Lesson 12: Running & Reporting a Test
Lesson 13: Call To Action

Meet Your Instructors

Ryan Deiss
Ryan is the Co-Founder & CEO of DigitalMarketer. A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”

Richard Lindner
A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!

Kasim Aslam
Kasim (rhymes with “awesome”) is the founder and CEO of Solutions 8, one of the world’s top-ranked Google Ads agencies, Solutions 8. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority.

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Refund is acceptable:

• Firstly, item is not as explained
• Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.