Cody Wittick & Taylor Lagace – The Influencer Marketing Blueprint
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Cody Wittick & Taylor Lagace – The Influencer Marketing Blueprint
Contents
How Do I Start In Influencer Marketing? Influencer Seeding
Product seeding is the foundation of ALL influencer Marketing. If that’s true, how you go about building that foundation is very important. Welcome to the beginning of our influencer blueprint.
What Is Product Seeding?4 mins 179 MB
Seeding Is Your First Impression 3 mins 172 MB
Building A Core Community – How To Break Into A Category 4 mins 129 MB
Who To Seed & How To Know They Are The Right Fit 6 mins 204 MB
How To Get An Influencer’s Address 3 mins 147 MB
How To Create An Unboxing Experience 4 mins 205 MB
MightyScout – How To Track Organic Posting From Seeding 6 mins 207 MB
How To Take The Next Steps With Your Influencers 4 mins 194 MB
The Difference Between Seeding & Gifting 3 mins 14.6 MB
Why “Pay-for-Post” Doesn’t Make Sense 3 mins 11.7 MB
How Do I Start? Templates, Worksheets, & Screen-shares
Master Seeding List Template – Screenshare 6 mins 142 MB
Master Seeding List – Template 158 KB
Product Seeding DM Template – Screenshare 3 mins 49.9 MB
Product Seeding DM Template 6.92 KB
Seeding Budget Calculator Template – Screenshare 2 mins 33.5 MB
Seeding Budget Calculator 6.6 KB
Category Entry Template – Screenshare 5 mins 128 MB
Category Entry Template 5.79 KB
Shopify Seeding App – Walkthrough 4 mins 90.4 MB
Influencer Strategy 101
Who, Where, and How do I pick influencers? How you do this will determine what influencers you choose and ultimately, the ROI you receive.
How Influencer Marketing Can Go Wrong 3 mins 176 MB
Micro, Macro, Celebrity? Who Should I Pick? 5 mins 192 MB
Philosophy Of Influencers – How To View Them 4 mins 210 MB
How To Find Influencers – What Tools Are There? 4 mins 160 MB
How To Analyze An Influencer – The Authentic Test 5 mins 241 MB
Inside My Mind – What Influencers I’d Pick Based On Industry 12 mins 408 MB
10 Steps To Follow For A Successful Campaign 11 mins 75.8 MB
How To Find & Work With Influencers On TikTok? 6 mins 94.7 MB
Influencer Strategy 101 – Templates, Worksheets & Screen-shares
Creator Distributor Checklist Template – Screenshare 3 mins 81.3 MB
Creator Distributor Checklist 5.6 KB
Best Practices To Ensure Success
You can have the best strategies and influencers in the world but if you don’t know how to do these lessons well, you could end up not getting what you want or in a legal battle. This section is the actual day-to-day work and process of influencer marketing.
Negotiation, contracting, and pricing for influencers.
How To Outreach To An Influencer (For Contracting) 2 mins 104 MB
4 Guidelines To Negotiate Effectively 3 mins 106 MB
Influencer Pricing – What Do I Pay Them? 4 mins 149 MB
3 Critical Things To Include In Your Influencer Contracts 11 mins 615 MB
How To Draft A Creative Brief 2 mins 76.3 MB
Recap & Intro To Taylor 2 mins 94.3 MB
Best Practices To Ensure Success – Templates, Worksheets & Screen-shares
Influencer Contract Outreach Template – Screenshare 3 mins 134 MB
Influencer Contract Outreach Template 7.44 KB
Negotiation Flow Template – Screenshare 3 mins 63.3 MB
Negotiation Flow – Template 8.98 KB
Contract Template For An Influencer Deal – Screenshare 3 mins 73.2 MB
Contract Template For An Influencer Deal 922 KB
Influencer Generated Content
Introduction to Influencer Generated Content (IGC) 5 mins 245 MB
IGC Creation Best Practices 4 mins 232 MB
Creating A Customer Journey 7 mins 326 MB
How To Implement IGC Ad Creative 5 mins 262 MB
Measuring IGC Performance 14 mins 760 MB
IGC Performance-Based Deals 6 mins 324 MB
Influencer Generated Content – Templates, Worksheets & Screen-shares
Creative Brief Template 1.73 MB
Non-Whitelisting Ad Account Buildout Worksheet 11 KB
Setting Up AIDA Columns – Template Video 3 mins 22.3 MB
A.I.D.A. Letter Grade System PDF 33.3 KB
Influencer Organic Social Posts Vs. Influencer Whitelisting (Sponsored Ads)
Comparing Reach, Engagement, & Frequency 5 mins 248 MB
Comparing The Customer Journey 4 mins 192 MB
Comparing Costs & Return on Investment 6 mins 305 MB
Comparing Visible Metrics of a Macro Influencer Activation 4 mins 176 MB
Set Up & Scale Influencer Paid Media Funnels
Influencer Whitelisting Account Set Up 3 mins 175 MB
How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 15 mins 232 MB
How To Have Influencers Grant Whitelisting Access (Step-By-Step Guide) Part 25 mins 181 MB
Building Influencer Audiences to Target 5 mins 108 MB
Influencer Lookalike Audiences 7 mins 347 MB
Influencer Whitelisting Full Funnel Buildout 6 mins 302 MB
Macro & Micro Influencer Paid Media Funnel 5 mins 253 MB
Budgeting Influencer Whitelisting Ad Spend 7 mins 390 MB
How to Write Influencer Whitelisting Ad Copy 6 mins 275 MB
Influencers As Customer Service Reps Via Whitelisting 5 mins 268 MB
Influencer Whitelisting: Who’s Better? Macro or Micro Influencers? 9 mins 504 MB
Set Up & Scale – Templates, Worksheets & Screen-shares
Influencer Whitelisting Instructions.pdf 2.8 MB
Influencer Campaign Build Out – Worksheet 3 mins 16.9 MB
Whitelisting Ad Account Buildout – Worksheet 10.6 KB
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