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Chris – Wardley Mapping

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Chris – Wardley Mapping

Learn this revolutionary approach to making better strategic decisions through greater situational awareness using maps.

Why use Wardley Maps?

Collaborate more effectively with visual cues from a map.
Identify patterns of change over time creating competitive advantage.
Minimise duplication of systems

What will I learn?

The basic principles of mapping and how to relate them to your business.
What are Value Chains? Identifying your customers, their needs and their journeys.
Understanding evolution in a map.
Anticipate the future by looking at economic patterns.
Identify where to outsource.

CONTENT

Introduction
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    Preview

    1. Value Chains – Introduction (5:49)

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    2. Self-Awareness (6:38)

Value Chains
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    3. Value Chains – Theory (8:17)

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    4. Value Chains – Practice 1 (3:04)

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    5. Value Chains – Practice 2 (4:07)

Users, User Needs & User Journeys
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    6. Users (5:18)

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    7. User Needs (7:13)

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    8. User Journey (4:27)

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    9. Summary – Users, User Needs and User Journeys (5:18)

Wardley Maps
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    10. Evolution – Introduction (15:19)

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    Start

    11. Recognizing Evolution Levels (14:08)

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    12. Wardley Map (3:51)

Organization
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    Start

    13. Outsourcing 1 (8:45)

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    14. Outsourcing 2 (5:18)

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    15. Approach (9:02)

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    16. Organization (9:50)

Patterns
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    17. Inevitability (7:10)

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    18. Innovation Types (5:22)

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    19. Economic Patterns (7:30)

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    20. Inertia (8:25)

Conclusion
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    21. Wrap – Up (3:44)

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    Join the Mapping Community

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