Bob Iger – Teaches Business Strategy and Leadership – MasterClass

Description

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Bob Iger – Teaches Business Strategy and Leadership – MasterClass

Bob Iger
Teaches Business Strategy and Leadership

Former Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine one of the world’s most beloved brands.
About this Class

In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.

Instructor(s): Bob Iger

Class Length: 13 video lessons (2 hours 11 minutes)

Category: Arts & Entertainment, Business

Browse Lesson Plan

Class Trailer

1. Introduction

2. Using Your Time Effectively

3. Focus, Strategy & Priorities

4. Taking Giant Swings: Pixar Acquisition Case Study

5. The Art of Negotiation

6. Creating Brand Value

7. Expanding Your Brand: Marvel Acquisition Case Study

8. Anticipating What Consumers Want

9. The Importance of Risk-Taking

10. Navigating Complex Deals: 21st Century Fox Case Study

11. Managing Industry Disruption: Disney Plus Case Study

12. Tenets for Success

13. Conclusion

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• Firstly, item is not as explained
• Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

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