Mark Cloutier – The Real Deal Video Strategist Club

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Mark Cloutier – The Real Deal Video Strategist Club

The Real Deal Video Strategiest Club Curriculum

COURSE INTRODUCTION

BECOME A TRDVSC AFFILIATE

VIDEO SALES TRIFECTA BOOTCAMP

WELCOME(8:18)

DAY 1 WHAT IS THE SALES TRIFECTA(36:57)

DAY 2 CREATELY AND SPARK(19:42)

DAY 3 PRE PRODUCTION(12:24)

DAY 4 SOCIAL MEDIA THEORY DAY 1(6:23)

DAY 5 SOCIAL MEDIA THEORY DAY 2(6:49)

DAY 6 SOCIAL MEDIA SET UP & OPTIMIZATION(19:12)

DAY 7 SOAPBOX. STEP UP YOUR EMAIL GAME(22:26)

DAY 8 NETWORKING(47:54)

DAY 9. PRODUCTION DAY 1. LinkedIn LESSON(7:58)

DAY 10 PRODUCTION DAY & PREP QUESTIONS FOR YOUR TESTIMONIALS(13:46)

DAY 11 POST PRODUCTION AND CONTRACT LESSON(13:50)

DAY 12 POST PRODUCTION AND RETAINER LESSON(14:16)

DAY 13 UPLOADING YOUR VIDEOS(16:02)

DAY 14 DISCOVERY AND SALES PROCESS(23:57)

DAY 15 PRICING A TRIFECTA(14:50)

DAYS 16 – 19 PRODUCTION AND POST PRODUCTION

DAY 20 UPLOAD TESTIMONIALS AND SALES PIPELINE TRAINING(27:12)

DAY 21 REVIEW AND SETTING UP DISCOVERY MEETINGS(14:10)

Module 1. Videos That Business Will Pay Big Money For

1.1 Brand Message Videos (BMV)(9:35)

1.2 Testimonial Videos(12:56)

1.3 Promo Videos(10:12)

1.4 Sales Trifecta(10:17)

1.5 Educational Course Videos(9:29)

1.6 Phone Sales Person Introduction Videos(6:06)

1.7 Live Stream Multicast Videos(8:36)

1.8 Process and Procedure Videos(6:02)

1.9 Recruiting Videos(6:56)

1.10 Safety Videos(6:06)

1.11 Political Videos(5:11)

1.12 Compliance Videos(5:55)

1.13 Morale Videos(4:18)

1.14 Product Videos(6:02)

Module 2A. Facebook

2.1A Facebook Business Manager Overview & Setup(6:21)

2.2A Creating New Pages & Requesting Access to Client Facebook Pages(6:28)

2.3A Requesting Access to Client Ad Accounts & Creating New Ad Accounts(5:49)

2.4A Facebook Page Optimization(4:37)

2.5A Facebook Pixel Overview & Setup(7:02)

2.6A Ads Manager Intro(3:26)

2.7A Facebook Ad Type Overview(36:21)

2.8A Targeting, Placement and Budget(19:00)

2.9A Creative and Copy(18:20)

2.10A Creating Ad Sets Using Campaign Budget Optimization(10:35)

2.11A How to Estimate Ad Spend(7:21)

2.12A Testing to Find Winning Campaigns(16:00)

2.13A Creating & Understanding Custom Conversions(9:55)

2.14A Retargeting Funnel Walkthrough(11:27)

2.15A Must Have Apps(3:03)

2.16A Dealing With Facebook Support(5:45)

2.17A Start to Finish Ad Creation Walkthrough(17:44)

2.18A How to Track and Report on KPI’s (Key Performance Indicators)(2:54)

2.19A Exclusion Targeting (how to NOT target past/current customers etc)(4:03)

2.20A ios 14 Update Guide(8:25)

Module 2B. Instagram

2.1B Creating an Instagram Account(1:14)

2.2B Optimizing Your Page & Structuring Your Bio(4:29)

2.3B Switching to an Instagram Business Account(3:58)

2.4B Linking Your Instagram Page to Your Facebook Page & Cross Posting(2:57)

2.5B Strategic Content Creation(3:18)

2.6B Hashtag Research(3:02)

2.7B Instagram Stories(7:27)

2.8B Instagram Ads (coming soon!)

2.9B Analytics (coming soon!)

Module 2C. Google

2.1C Google My Business(15:10)

2.2C Google Analytics(10:38)

2.3C Google Ads Creation(27:46)

2.4C Google Ads Dashboard Overview(8:48)

2.5C Setting Up Your Google Retargeting Tag (Pixel)(4:24)

2.6C Creating Custom Audiences in Google (COMING SOON!)

Module 2D. YouTube

2.1D Basic YouTube Ads Manager Overview & Setup (Basic/Express Setup)(6:07)

2.2D Full YouTube Ad Creation Guide (Full/Intermediate Setup)(14:49)

2.3D Linking YouTube to Your Google Retargeting Tag(2:24)

Module 2E. Snapchat

2.1E Snapchat Ads Manager Overview & Setup(6:48)

2.2E Snapchat Pixel Set Up(1:22)

2.3E Creating Custom Audiences & Retargeting in Snapchat (COMING SOON!)

Module 2F. Chat Bots

2.1F Chat Bot Setup Guide (Many Chat)(15:38)

Module 2G. Email Marketing

2.1G Mailchimp Overview(1:21)

2.2G Audience Creation(6:05)

2.3G Campaign Creation (Email Blasts)(8:47)

2.4G Campaign Creation (Automations & Flows)(7:42)

2.5G Campaign Reporting & Analytics(5:29)

2.6G Domain Authentication(4:34)

Module 2H. How To Audit a Prospect or Client’s Website & Advertising Strategy

2.1H How to Audit a Website(17:23)

2.2H How to Find & Audit Facebook Ads(7:24)

MODULE 3 Lead Generation Through Networking

3.1 Different Network Types(22:39)

3.2 Networking Tips and Tricks(7:28)

3.3 Fill Your Calendar Networking Opportunities(31:20)

Module 4 Online Lead Generation for your Business.

4.1 LinkedIn & Automated Prospecting(12:44)

4.2 Facebook & Facebook Groups(7:46)

4.3 Blogs & Vlogs(2:43)

4.4 Google(2:54)

Module 5 Business Owner Discovery Interview Library

BOUNUS MATERIAL. WHAT TO ASK IN A DISCOVERY INTERVIEW(13:32)

5.1 Interview with Adam Gibson Co Owner of Energy and Telecommunications Partners(92:27)

5.2 Interview with Clint Rarey District Manager of TriSmart Solar(58:12)

5.3 Interview with Dan Schweiterman. Owner of Regard Jewelry(109:03)

5.4 Scott Morris, Senior Partner at Morris Injury Law(74:20)

5.5 Owner of the Arogya Center(84:35)

5.6 Interview with Eddie Esparza, Co Owner of HIT Athletic(78:55)

5.7 Interview with Dawn Dantzler, Director of Marketing Tilson Homes(115:51)

5.8 Interview with Mike Jarman, CEO of TurboPass(51:42)

5.9 Interview with Doug Smith Owner of Jack’s Mountain

5.10 Interview with Jack Grimm, Owner of Securimax

5.11 Interview with James Stockton, Sales Manager of A&W Roofing

MODULE 6 Discovery & Sales Guide

6.1 Discovery(9:06)

6.2 Sales Meetings(14:51)

6.3 How to Price Digital Marketing Services(15:15)

MODULE 7 Flow Chart Downloads

Online Course Flow Chart Download

Custom Jeweler Video Based Email Strategy Flow Chart Download

Gym & Fitness Center Strategy Flow Chart Download

MODULE 8. RECORDED GROUP TRAININGS, ZOOM STRATEGY SESSIONS, MEMBERS INTERVIEWS. BASICALLY ALL THE STUFF WE DO AS A GROUP

8.1 TURN 1 ON 1 MEETINGS INTO LEADS(88:22)

8.2 CLUB THROW DOWN. DISCOVERY TRAINING FOR DIRECT PRIMARY CARE DOCTOR(79:34)

8.3 CLUB THROW DOWN. STRATEGY TRAINING FOR DIRECT PRIMARY CARE DOCTOR(75:26)

8.4 CLUB THROW DOWN. SALES TRAINING FOR DIRECT PRIMARY CARE(102:13)

8.5 ZOOM Q&A ABOUT TAXES. WITH RENAY LAW(80:23)

8.6 MY TOP 4 INDUSTRIES TO FILM IN Q&A(76:32)

8.7 $120K DEAL Q&A WITH BRAD PRESTON(68:18)

8.8 TEXTBOOK TRIFECTA DEAL CLOSED BY CAMILO JIMENEZ(44:33)

8.9 JAKE HEPPTING $109K DEAL(53:59)

8.10 DEFINE WHO YOU ARE AND WHAT YOU DO(68:06)

8.11 $60K REAL ESTATE DEAL WITH WALTER ESCARZAGA(61:36)

8.12 MICRO CONTENT DISCUSSION(111:41)

MODULE 9: BULLETPROOF MINDSET FOR VIDEO ENTREPRENEURS

WELCOME TO BULLETPROOF MINDSET(2:41)

AUDIO: I DARE YOU(7:14)

AUDIO: LISTEN TO THIS WHEN YOU NEED MOTIVATION(7:47)

AUDIO: LISTEN TO THIS WHEN YOU HAVE FAILED AT SOMETHING(6:47)

AUDIO: DO YOU NEED HELP(5:36)

VIDEO: RECOMMENDED READING LIST(4:27)

VIDEO WORKSHOP: IMPOSTER SYNDROME, CONFIDENCE AND DEFINING YOUR GREATNESS(83:54)

VIDEO WORKSHOP: DEALING WITH RISK AS AN ENTREPRENEUR(50:56)

VIDEO WORKSHOP: KILLING PROCRASTINATION(88:59)

AUDIO: LISTEN TO THIS IF YOU FEEL DESPERATE

FREE PREVIEWS

2.2 A Requesting Access to Client Facebook Pages(4:56)

3.1 Different Network Types. Get in front of business owners this week.(22:39)

5.6 Interview with Dawn Dantzler, Director of Marketing Tilson Homes(41:16)

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