Russ Henneberry – Content Marketing Mastery Course 2017

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Russ Henneberry – Content Marketing Mastery Course 2017

Finally, You’ll Have a Step-By-Step Plan For Turning Content Into…

FREE, ORGANIC TRAFFIC

Ordinary content marketers just don’t get it…

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.

So how do you do it?

How do you do you build a “machine” that turns content into free, targeted traffic?

Fortunately, that’s exactly what you’re about to learn…

FACT: Businesses Need Content Marketers

(…Who Actually Know What They’re Doing)

I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

• Builds authority and credibility…
• Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
• Enables your message to spread to new audiences organically (i.e. for free!)…

In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that’s why businesses need content marketers.

There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.

That’s where you come in.

As a Certified Content Marketing Specialist, you are uniquely qualified to help brands convert content into organic traffic and sales.

More specifically, in this master class, you’ll learn:

• How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
• The 8 tools you’ll need to be an effective content marketer
• The “GC = A” Content Marketing Formula that connects the dots between content and sales
• The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
• The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
• 5 content types that convert leads into serial, high-ticket buyers
• Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
• The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute)
• 6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
• The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
• 212 blog post ideas that guarantee you’ll never have writers block again including…
• 8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
• The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
• The SEO silo process that has worked since the first blogs went online in the 90’s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
• The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email traffic through the roof)

PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)
In short, Certified Content Marketing Specialist (a.k.a. “Content Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers “organically”…even FREE!

If you’re interested in becoming such a “Content Master,” then I have one question for you…

(HINT: It looks something like this…)

Are You A “Doer”…or Just a “Talker?”

Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…

…talk?

That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words: WE ACTUALLY DO THIS STUFF…

…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Content Marketing Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

How Does It Work?

Step 1: Take the Course

The Content Marketing Mastery course is 8 hours of video lessons plus 6 downloadable handouts (4 worksheets and 2 flowcharts), 7 module-specific quizzes and one final exam. (NOTE: A complete course description can be found at the bottom of this page.)

The course level is intermediate/advanced, and is the exact same training new employees at DigitalMarketer are required to complete prior obtaining a position in any of our portfolio companies.

Step 2: Pass the Test

At the end of each core module you will take a brief quiz to ensure that you understand the basic concepts covered in that module. Once you have completed each quiz for each module, you will then be able to sit for the final exam (which is taken online) and upon successful completion you will have earned your certification.

Our exams aren’t “tricky,” but they do require that you know the information if you want to pass. A passing grade is 70, and you can retake the test twice (for a max total of 3 attempts). If you do not receive a passing grade after your third attempt, you will be required to go back through the module prior to taking the test again.

The exams are untimed, and consist of 60 multiple-choice and true/false questions. Allow 45 to 60 minutes to complete the exam. Ideally the exam should be taken in one sitting, however, your answers are saved if you need to come back and finish at a later time.

Step 3: Display Your Badge

Upon successful completion of the course and exams, you will receive a personalized badge and certificate.

Our badges leverage Mozilla’s “Open Badges Project” so your accomplishment can be displayed in all the places that matter, including: your website, email signature, job placement sites, community portals, WordPress blogs, Twitter status updates and your LinkedIn profile.

Plus, your digital certificate is full color, printable and is suitable for framing should you wish to display your achievement at your home or office.

What You’ll Get:

When you enroll today, you’ll receive instant access to:

The Content Marketing Mastery Course

• 6 Core Modules
• 40 Video Lessons
• 6 Handouts (4 worksheets and 2 flowcharts)
• 6 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Content Marketing Specialist

Who Should Get Certified?

Business owners (both online and offline)

Startups and fast-growth companies

CEOs and Marketing Executives

Agencies and marketing consultants

Students who want to acquire in-demand skills

…anyone who wants added credibility and an objective sense of accomplishment.

Why Should You Get Certified?

If you’re a business owner…

…maybe you don’t need the certification.

But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?

If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.

Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)

Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.

Either way, if you expect the best for your company, then this course and certification is for you.

If you’re an individual…

…this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a “content marketing expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)

And we held nothing back.

These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.

So, if you want to:

• Enhance your career (or start a new one)
• Learn the latest and greatest tactics (that actually work)
• Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…

…this course and certification is for you.

DigitalMarketer Is Different

Yes, you can find other trainings and certifications that cover similar topics, but a DigitalMarketer certification is unique because it’s built and taught by real marketers who actually sell their own products and services online.

In other words, we aren’t journalists or “researchers.” We’re in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You’ve found your home.

Course Details and Description

Course Breakdown:

Module 1: Creating Your Customer Avatar

Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel

Module 2: Top of Funnel Content

Lesson 1: TOFU Goals
Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan

Module 3: Middle of Funnel Content

Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan

Module 4: Content Marketing Metrics

Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan

Module 5: Blog Marketing

Lesson 1: How To Use This Section
Lesson 2: WordPress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches

Module 6: Content Distribution

Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social

What You’re About To Discover:

• How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
• The 8 tools you’ll need to be an effective content marketer
• The “GC = A” Content Marketing Formula that connects the dots between content and sales
• The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
• The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
• 5 content types that convert leads into serial, high-ticket buyers
• Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
• The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute)
• 6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
• The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
• 212 blog post ideas that guarantee you’ll never have writers block again including…
• 8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
• The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
• The SEO silo process that has worked since the first blogs went online in the 90’s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
• The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email traffic through the roof)
• PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)

About Your Instructor

Russ Henneberry is the Editorial Director for DigitalMarketer. Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com, and also helped launch a blog a well-known marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year.

Russ got his start in search engine optimization and pay per click marketing, managing 20 developers and over 600 digital marketing projects for small to mid-sized businesses. It was at Salesforce that Russ began to master the art of content marketing at all stages of the sales and marketing funnel to create value for a company.

In his time at Digital Marketer, front end traffic to Digital Marketer content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.

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