Brian Schmitt – Creating Brand Identity Systems

Description

Creating Brand Identity Systems, Brian Schmitt – Creating Brand Identity Systems, Creating Brand Identity Systems download, Brian Schmitt – Creating Brand Identity Systems review, Creating Brand Identity Systems free torent

Brian Schmitt – Creating Brand Identity Systems

26 Video lessons in HD
1h 43m of class content

LESSONS (26)

• Branding Intro
• Taking This Class
• Design Is Dreaming
• Creative Process
• Quiz
• Beginning Work: Brief
• Research
• The Interview
• 8: Brand Mission And Values
• 9: Creative Strategy And Plan
• Quiz
• Logo: Symbols And Wordmarks
• Brand Imagery: Photography, Illustration And Rendering
• Color
• Typography
• Pattern
• Brand Voice
• Product Branding
• Branding Motion
• Quiz
• Compositions
• Presentations
• Style Guide
• Quiz
• Summary
• Final Quiz

CLASS DESCRIPTION
Create A Full Identity System For A Brand

AFTER THIS CLASS YOU’LL BE ABLE TO:

• Understand the spirit of a brand and create design programs that instill that spirit into all consumer touch points.
• Build a professional brand identity system including key components of a brand identity including typography, color, photography pattern, verbal communication and consumer touch points.
• Apply expert design philosophies to a brand to capture an audience’s imagination.
• Prepare properly for your branding project by performing in-depth research.
• Design an expert creative strategy for a brand from scratch.
• Craft a symbol as a vehicle for a brand, balancing abstraction, simplicity and meaning.
• Capture a compelling brand voice that images a target audience immediately.
• Incorporate a motion component or animation into a brand.
• Create effective presentations and style guides to sell your branding work to a client.

ABOUT BRIAN’S CLASS:
Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires mastery of a range of different skills including design, time management, presentation, writing and research skills.

In this class, you will explore the entire branding process from brief and ideation to final launch. The class includes guidelines and demonstrations on how to define your mission and values, decide on a logo, typography, color scheme, image style and how to implement a creative strategy to ensure cohesion across all communication and consumer touch points.

By the end of this class, you’ll have learned how to develop best practices and strategies to create a repeatable process from branding programs in all media. Enroll now to start your branding journey.

WHAT YOU WILL LEARN:

• How to ensure that all aspects of a brand work in unison for maximum impact
• The key to a front-loaded creative process
• How to research target audiences as well as industry and competitor trends
• How to interview a client to get the best project brief possible
• How to work with a brand’s mission and values to connect with an audience
• How to craft and use symbols and wordmarks for a brand’s visual identity
• How to work with brand imagery including photography and illustration
• How to assemble branding examples to communicate your vision to partners
• How to integrate your brand into products
• How to create a brand color system, use typography, and incorporate pattern into your identity system

WHO THIS CLASS IS FOR:

• Business owners wanting to enhance their brand strategy
• Creative professionals who would like to improve their branding skills
• Freelancers wanting to add brand identity and design to their skillset
• Marketing and brand managers looking for a firm grasp of branding essentials
• Anyone wanting to start a professional career in the world of branding
• Digital nomads looking for work that they can do from anywhere in the world
• All levels of experience
• Basic Adobe Creative Cloud experience required

SOFTWARE USED:
Adobe Creative Cloud

ABOUT YOUR INSTRUCTOR:
Renowned multi-platform designer with 15+ years of experience. CCO and Creative Director, Brian partners with global design leaders to craft culturally relevant experiences and collaborates with world-class talent on each project. Member of Apple’s Human Interface group and Nike’s Brand Design team.

INSTRUCTOR
 
BRIAN SCHMITT
Renowned multi-platform designer with 15+ years of experience; Worked with Apple & Nike

More Information: Please check more value courses here !

Refund is acceptable:

• Firstly, item is not as explained
• Secondly, The Psychotherapy and Spirituality Summit do not work the way it should.
• Thirdly, and most importantly, support extension can not be used.

Thank you for choosing us! We’re so happy that you feel comfortable enough with us to forward your business here.