Sarah Gordon – SEO Copywriting – Optimize Your Website Copy
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Description
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Sarah Gordon – SEO Copywriting – Optimize Your Website Copy
LESSONS
CHAPTER 1: INTRODUCTION
1 Course Introduction 01:35
2 How Does Your Website Work For Your Business 02:52
CHAPTER 2: THE POWER OF GOOD COPYWRITING
3 Should You Write For Search Engines Or People 03:34
4 Do You Know Your Brand Tone Of Voice 05:54
5 Quiz Chapter 2
CHAPTER 3: WHAT IS SEO COPYWRITING?
6 So What Exactly Is SEO 03:58
7 How Do You Write For Search Engines 05:53
8 How Do You Make Sure Your Content Is Relevant 03:45
9 Quiz Chapter 3
CHAPTER 4: DEFINE YOUR TARGET AUDIENCE
10 Do You Know Your Target Audience 06:03
11 How Do You Find Trending Topics 03:55
12 How Do You Conduct Competitor Analysis 03:43
13 Quiz Chapter 4
CHAPTER 5: THE SEO GOLDEN RULES
14 How Do You Research SEO Keywords 05:41
15 How Can You Use SEO Keywords Effectively 03:11
16 Is Internal Linking Important 02:46
17 Quiz Chapter 5
CHAPTER 6: HOW TO CREATE A CONTENT STRATEGY
18 How Do You Set Content Goals 01:58
19 What Does It Take To Write Like A Journalist 05:07
20 Why Create A Customer Journey 05:49
21 Quiz Chapter 6
CHAPTER 7: FOUR WRITING TIPS TO GET RESULTS
22 Keep It Simple, Keep It Snappy 05:02
23 Give Your Copy Personality 04:08
24 Write With Purpose 02:07
25 Edit, Edit, Edit 02:45
26 Quiz: Chapter 7
CHAPTER 8: CONCLUSION
27 You’re Ready To Begin! 02:12
FINAL QUIZ
28 Final
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