The Escape School – The Escape Startup School

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The Escape School – The Escape Startup School

Want to launch an idea – but not sure where to start?

Our Online Startup School follows 10 crucial steps to help you avoid the common startup pitfalls and accelerates you to you being your own boss.

This is a learning by doing experience that will teach you how to build a startup. This is your entrepreneurial apprenticeship. It’s not about building a rocket ship overnight, it’s about developing a powerful new toolkit, network and mindset to help you identify and execute exciting opportunities over the next few years as you transition into entrepreneurship.

Course Curriculum

Welcome
StartVIDEO: Welcome to Escape the City (0:39)
StartVIDEO: Want to launch an idea – but unsure where to start? (2:08)
StartInfographic to launching your idea
StartExtra Reading (10 mins): Paul Graham on why to start a startup
Step 1: FOUNDATIONS: Am I clear on my motivations, values, risks & resources?
StartVIDEO: Am I setting the right foundations (2:00)
StartVIDEO: 4 questions to uncover your values (1:57)
StartEXERCISE – How to unearth your values
StartEXERCISE – How to assess your startup idea against your values
StartVIDEO: Map your good idea critera (2:01)
Step 2: IDEAS: Do I know how to generate & choose the right idea?
StartVIDEO: What if you don’t have an idea? (2:56)
PreviewVIDEO: What if you have ‘too many ideas’? (3:44)
Step 3 : ASSUMPTIONS: Do I know what I’m assuming to be true & how to prioritise?
StartVIDEO: Get clear on all the assumptions you’re making (3:26)
StartVIDEO: Rank your assumptions in order of risk (1:07)
StartVIDEO: Design simple tests for your riskiest assumptions (0:56)
StartPROJECT: Map Your Assumptions
Step 4: CUSTOMERS: Do I know whose problem or need am I solving?
StartVIDEO: Who are you helping? (1:47)
StartVIDEO: How to define the problem and a pick a test niche (3:27)
STEP 5: NICHE: Do I know who my first customers/users will be?
PreviewVIDEO: What do your customers ACTUALLY want? (2:00)
StartVIDEO: Golden Rules for Customer Development: Good & Bad Questions (3:30)
StartBONUS WATCH – How to learn from your customers when everyone is lying to you
STEP 6: BUSINESS MODELS: Have I considered other ways to solve this problem?
PreviewVIDEO: Have I considered other ways to solve this problem? (1:00)
StartVIDEO: Generate solutions & different business models (2:22)
Step 7: SANITY CHECK: Do I have a business case?
StartDoes my basic financial forecast make sense? (1:49)
StartBONUS: Free Financial Model Templates
Step 8: FIRST VERSION: Is my first version embarrassing?
StartVIDEO: How to create a Minimum Viable Product (MVP) (3:19)
StartPROJECT: MVP Plan & Tools
StartREAD: The Ultimate Guide to MVPs
STEP 9: AWARENESS: Do I know how to reach my target audience?
StartVIDEO: Does my niche buy and recommend my product? (2:55)
StartTOOLS: Branding tools
Step 10: TRACTION: Do I know how to get momentum?
StartVIDEO: 6 simple marketing hacks to help you get going (3:51)
StartREAD: Fast and cheap marketing tests you should consider running
StartPROJECT: Test Your Traction Channels
Conclusion, Bonus Material & more support
StartVIDEO: Recap of the 10 steps to startup (1:07)
StartVIDEO: Get more momentum…join us at the Escape School (0:51)
StartCONTENT: Branding Basics
StartPROJECT: Brand ID Canvas
StartCONTENT: Mindset + Resilience
StartWATCH: The Power of Vulnerability

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