Dan Kennedy & Chip Kessler – Making Them Believe

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Dan Kennedy & Chip Kessler – Making Them Believe

This is your invitation to travel back in time and learn from the actual marketing literature and sales copy of one of the most outrageous marketers and promoters in American history. Discover for yourself how Dr. John Brinkley dominated an entire field of business and captured the nation’s attention — while making people buy. • Captivate Prospects, Customers and Patients • Invigorate Your Marketing With High Drama and Magnetic Attraction Power • Lift Your Response Rate To Far, Far Above Ordinary

In the first half of the 20th century, Dr. J.R. Brinkley successfully sold goat glands as a cure for erectile dysfunction. While he had his detractors, even his harshest critics would be forced to admit Dr. Brinkley was a brilliant marketer. His persuasion techniques brought in over 12 million dollars (over 100 million dollars in today’s money.) Introducing something outrageously different …

21 SECRETS AND LOST PRINCIPLES OF J.R. BRINKLEY-STYLE MARKETING
Incorporate as many of Dr. Brinkley’s 21 secrets and principles and you’ll be more successful as a marketer. It’s as simple as that.

AN EXAMINATION OF ALL 21 PRINCIPLES AND HOW YOU CAN APPLY THEM TO YOUR BUSINESS
Unearth untapped opportunities in your business by examining all 21 of Dr. Brinkley Principles with the aid of 84 self-diagnostic questions.

EVEN MORE TIMELESS MARKETING TIPS AND STRATEGIES
Turn your business into an irresistible fascinating force using Dan Kennedy’s three step formula…how to create an emotional commitment in your buyer in advance of the close…how to gently discredit the competition…and much more.

THE BOOKS “A TRIBUTE TO DR. BRINKLEY,” “THE DOCTOR BOOK” & “AFTER 21 YEARS A SUCCESS STORY”
Dan Kennedy, who has always been fascinating by intriguing and unusual marketing history, hunted down these three rare Dr. Brinkley artifacts for your historical enjoyment. In addition, you’ll find plenty of applicable marketing techniques in 14 classic ‘Medicine Show’ ads and three legendary “cures.”

AN ECLECTIC COLLECTION OF DR. BRINKLEY RADIO BROADCASTS
Listen to actual (digitally re-mastered) Brinkley radio broadcasts just as the public heard them in the earliest days of radio. Dr. Brinkley used them as lead generation devices.

A CORNUCOPIA OF TIMELESS MARKETING TECHNIQUES AND HISTORICAL CURIOSITIES
Sit back and enjoy five CDs of Dr. Brinkley-related marketing material, tips and techniques. Curl up in your favorite chair and absorb The Doctor Book, After 21 Years a Success Story, A Tribute to Dr. Brinkley and the Transcription and Presentation Material manuals.

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